نویسندگان

1 عضو هیأت علمی گروه مدیریت دانشگاه خوارزمی

2 دانشجوی دکتری مدیریت منابع انسانی، دانشگاه خوارزمی

چکیده

خلاقیت یکی از عوامل بسیار مهم
تأثیرگذار بر عملکرد کارکنان است. هدف از این پژوهش، بررسی تأثیر سه ویژگی فردی
نیاز به شناخت، انگیزه خودافزایی و گرایش به یادگیری بر خلاقیت کارکنان فروش بود.
طرح پژوهش از نوع توصیفی ـ همبستگی بود. جامعۀ آماری این پژوهش کارکنان فروش شرکت‌های
صنایع غذایی مستقر در شهرک‏های صنعتی استان مازندران بودند. نمونه شامل کلیه اعضای
جامعه به تعداد 269 کارمند فروش بود. ابزار مورد استفاده جهت گردآوری داده‌ها، پرسشنامه‌های نیاز به شناخت (کاسیوپو و همکاران، 1996)،
میل به خودافزایی (یون و همکاران، 2007)، گرایش به یادگیری (الیوت و چرچ، 1997)
و (خلاقیت ژو و جرج، 2001) بود. تحلیل داده‌ها از طریق
ضریب همبستگی پیرسون و تحلیل مسیر با استفاده از نرم‌افزارهای SPSSS و LISPERL انجام شد. یافته‌های پژوهش
بیانگر تأثیر مثبت و معنادار نیاز به شناخت بر خلاقیت فردی (01/0P < )، انگیزه خودافزایی بر خلاقیت
فردی (01/0P < ) بود. بالاخره، گرایش به
یادگیری بر خلاقیت فردی تأثیر مثبت دارد (01/0P < ). براساس یافته‌های این پژوهش می‌توان چنین نتیجه‌گیری کرد آن
دسته از کارمندان فروش که نیاز به شناخت، میل به خودافزایی و گرایش به یادگیری
بیشتری دارند خلاقیت بیشتری نسبت به سایر کارمندان فروش خواهند داشت.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of Need for Cognition, Self-Enhancement Motive, and Learning Orientation on Sale Employees' Creativity

نویسندگان [English]

  • bijan abdollahi 1
  • saeed rezaee 2

چکیده [English]

 Employee's creativity is one of the
most important factors affecting employees' performance. The aim of the present
research was to investigate the effect of three personal characteristics of.
need for cognition, self-enhancement motive, and learning orientation on sale
employees' creativity. The research employed a descriptive design. The research
population consisted of Sale employees of food companies located in industrial
areas of Mazandaran provine. The sample included all the population members
(269 sale employees). To gather the data, Need for
Cognition (Cacioppo et al., 1996), Self-Enhancement Motive (Yun et al., 2007),
Learning Orientation (Elliot and Church, 1997) and Creativity (Zhou and George,
2001) questionnaires were used. Pearson correlation coefficient and path
analysis were used for data analysis by using SPSS and LISREL softwares.
Results of the study indicated the significant positive effect of need for
cognition on creativity (P < /span>

کلیدواژه‌ها [English]

  • need for cognition
  • self-enhancement motive
  • learning orientation
  • employees’ creativity

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